Video with 4 notes
Bike Polo in Amsterdam. A short TV program introducing hardcourt bike polo, broadcasted nationwide on 23rd October 2011.
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When Anirudha Rao found that expanded polystyrene helmets only protect the users’ heads 16 percent of the time during a crash as polystyrene does little to absorb impact energy, the designer offered us a much effective alternative of cycling protections: ‘Kranium’.
Exhibited during London Design Week 2010 at Designersblock, the new helmet is made from cardboard and features several ribs that will flex and de-flex during a crash to absorb the energy of impact. When tested against British (EN 1078) standards at the imperial college, ‘Kranium’ was found to have the ability of absorbing four times the amount of impact energy as that of regular helmets. And we bet that exciting news will surely make ‘Kranium’ the most popular one on the helmet market.

Source: inewidea.com